Anna Lee Anda is a User Experience Researcher based in Singapore. Currently she is working for Zendesk, a global SaaS company which builds software for better customer relationships.
She has experience working in the technology and financial industries. Anna is passionate about educating designers and product development teams about the benefits of research and taking a pragmatic approach to delivering successful results.
There are great benefits to visiting your own customers both from a design, business, and development perspective, which at the minimum leads to a better understanding of the problem you are trying to solve. It is your own untapped resource, that is inexpensive or free to get valuable information. This talk will help you to begin this positive and helpful habit and give you the tools and know-how to generate stakeholder support.
