Ebony L. Kenney is Graphic Design, Market Research and Usability Veteran, excelling at the art of inquiry. Said to be a "clear wifi signal” with her ear on the pulse and insights to elevate any conversation. She draws from a scientific approach which yields itself to facilitating discussions that inspire thought and action. She holds a BA in English and MA in Design. Having most recently served as a User Experience Product Lead for applications and Data Analyst for workforce morale efforts at a federal agency.
She is also the founder of Ripefruit Foundation, a non-profit effort dedicated to identifying and strengthening peripheral skills as they appear along the spectrum of neurodiversity, and Ripefruit Creative, a design agency dedicated to the realm of education and equity.
Innovation is at the core of revenue growth - finding new ways to create and capture value. The reason most innovations fail is not because they don’t work (organisations are very good at building products and services with features and benefits), they fail because they don’t create value on dimensions that drive customer choice. If you don’t understand the causal drivers of customer choice, then you’re largely shooting in the dark and at risk of creating something that customers don’t choose above the alternative market solutions. Jobs To Be Done is the most proven method for uncovering the causal drivers of choice and is a fundamental part of a best practice innovation approach. In this talk, you’ll learn about what JTBD methodology is, how to use it and how it will change the way you think about markets and competition.
