Ngāti Pākehā
John is a creative thinker, design expert and an advocate for decolonisation and cultural transformation through design. His experience spans more than three decades working in advertising, design and digital experience design – for corporate, government, community and start-up clients. He is a strong believer in the principles of universal design, design-led thinking and designing solutions and experiences that are truly accessible for all capabilities, cultures and technologies.
The co-founders of IDIA explore best practices of UX and IA for indigenous cultures.
