Sarah Cheng
Head of UX for Logitech's Global eCommerce Brand Websites. 10+ years of award-winning, digital marketing experience within Silicon Valley, Switzerland, and Los Angeles. Technical and practiced across multiple disciplines, while being able to efficiently communicate with leadership teams. Passionate in growing diverse and inclusive teams, impacting communities and organizations, and advocating for a user-focused culture.
Costanza Volpini, UX Designer
UX Designer at Logitech. Empath and systems thinker who cares about creating more user-friendly and inclusive experiences. After graduating in computer science, she transitioned fully to UX. Here she found in design systems the perfect union of design and informatics. Passionate about understanding how users utilize our products, she is always looking for ways to improve processes, components, and experiences.
Data Science is changing the world and UX research needs to leverage all the data to better understand business and user needs. This talk uses real-life examples to explain how Data Science can complement UX research and the kind of applications data scientists and UX researchers can collaboratively work on.